But the media coverage and build up for this game tomorrow is insane. It's everywhere.
Fox Big Noon showcase of course
Front page ESPN is a CU article with a game preview included
LINK
CBS Sports doing a full preview as one of the games of the week
Highlighted on SI's CFB HQ as well
Plenty of other sites running it as a top story, Athlon, Bleacher Report etc.
All over Twitter too.
It's also been talked about a ton across the national radio shows. Dan Patrick, Cowherd, etc. Was driving one night to the grocery store and had the Odd Couple on and they talked about it for a full segment.
Im sure TV is the same if I had time to watch.
Given most of this has been geared toward Colorado and Deion... but several of those talking heads were saying this is gonna be a hard win to get in Lubbock.
(Big thanks to Red Raider Outfitter for adding a political element)
Moral of the story: Its been a minute since we have gotten this kinda press for a football game. Bright lights are on Lubbock this week. This game is being talked about everywhere I go.