The Earl Campbell Tyler Rose Award is an award given annually to the "top offensive player in Division I football who also exhibits the enduring characteristics that define Earl Campbell: integrity, performance, teamwork, sportsmanship, drive, community and tenacity." The award was established in 2012 by the Tyler Chamber of Commerce in Tyler, Texas and is presented by SPORTyler, Inc., in conjunction with the City of Tyler, the Tyler Convention & Visitors Bureau and Tyler Area Chamber of Commerce. The recipient must have ties to the state of Texas.