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The Caitlin Clark effect

J T Chance

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Aug 5, 2003
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The girl has single handily elevated women's college basketball like no other in history. More eyes watching that sport than ever before both in person and on TV.

It will be interesting to see if she can do this with the wnba?
There are built in fan bases in college sports that teams can build on. That isn't true for the wnba. Their average attendance is UP just to the point to be slightly ahead of the Lady Raiders average attendance.
Can Clark elevate the professional game as much as she did the college game?

I think initially she absolutely will. Both in person attendance and broadcast.
But....will it be sustainable? The WNBA desperately needs her to be successful imo. If she struggles it will be to the detriment of that league.

I believe she will be a target for players and that's rightfully so in many cases. An upstart young girl coming in to their league, probably making 5-10 times ( or more)what any of them will make when you count endorsements and trying to shut her down is the natural response.

It will be fascinating to watch.
 
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