I was at Arrowhead last night for the game. I was fortunate enough to be in a suite. It is so impressive to see how much Tech is advertising at Arrowhead. The scoreboard has the Tech logo, the ribbon was flashing Texas Tech with the phrase "where champions are made" and the TV's within the suite had Tech advertising. I would say every 4-5 minutes you would see Tech advertising for about 15-30 seconds.