As of early August: 24,198, plus students = 37,618, which is down from last year's 41,446. Partly due to the lack of OU/UT games, which is apparently typical for recent years. Ticket office traffic since then has been good, so maybe it will increase prior to Saturday. Any way....
https://www.lubbockonline.com/news/...-sales-down-hocutt-cites-lack-of-ou-ut-visits
https://www.lubbockonline.com/news/...-sales-down-hocutt-cites-lack-of-ou-ut-visits