I’d love to hear everyone’s thoughts on where Texas Tech could explore opportunities to boost revenue generation (outside of winning, of course). Should the focus be on expanding sponsorship deals and naming rights, investing in real estate and development projects, or increasing merchandise expansion and licensing?
Additionally, does the city of Lubbock need to invest in improvements like enhancing lodging and hospitality infrastructure, or hosting more destination events and festivals that Texas Tech could capitalize on? What about upgrading transportation infrastructure or offering business incentives to attract large corporations that provide career opportunities, not just jobs?
Beyond DFW and El Paso, Lubbock is the largest metropolitan area until you reach Albuquerque. What types of events could Tech/Lubbock potentially draw from these larger cities? With college athletics increasingly resembling professional sports, the pressure to generate revenue and stay competitive has never been greater. How can Texas Tech and the city of Lubbock seize this moment to their advantage?
Additionally, does the city of Lubbock need to invest in improvements like enhancing lodging and hospitality infrastructure, or hosting more destination events and festivals that Texas Tech could capitalize on? What about upgrading transportation infrastructure or offering business incentives to attract large corporations that provide career opportunities, not just jobs?
Beyond DFW and El Paso, Lubbock is the largest metropolitan area until you reach Albuquerque. What types of events could Tech/Lubbock potentially draw from these larger cities? With college athletics increasingly resembling professional sports, the pressure to generate revenue and stay competitive has never been greater. How can Texas Tech and the city of Lubbock seize this moment to their advantage?
