Pretty good article on Tech from the NY Times.
https://www.nytimes.com/2019/04/09/sports/ncaabasketball/texas-tech-lubbock-fans.html
“Mayor Dan Pope, a Texas Tech alumnus (like his parents), said the city’s economic team had determined that 5,540 articles were published about Lubbock and the university around the tournament, which they said was worth $44 million in advertising. “It’s had a huge impact,” he said.”
https://www.nytimes.com/2019/04/09/sports/ncaabasketball/texas-tech-lubbock-fans.html
“Mayor Dan Pope, a Texas Tech alumnus (like his parents), said the city’s economic team had determined that 5,540 articles were published about Lubbock and the university around the tournament, which they said was worth $44 million in advertising. “It’s had a huge impact,” he said.”
