On a statement like this...START with sympathy for the victim.
Start there. End there. Then throw whatever junk in between that is oddly worded and appears purposely evasive or simplified.
But still - START AND END with sympathy and empathy.
It's PR 101 when facing something like this. Just like a trial - start and end with your best facts and arguments. People tend to remember what they hear first and what they hear last.
Start there. End there. Then throw whatever junk in between that is oddly worded and appears purposely evasive or simplified.
But still - START AND END with sympathy and empathy.
It's PR 101 when facing something like this. Just like a trial - start and end with your best facts and arguments. People tend to remember what they hear first and what they hear last.
