Nimari Burnett at the 30 second mark in the video here:
Instagram is the new mixtape for high school hoops
https://www.espn.com/nba/story/_/id/29681198/instagram-new-mixtape-high-school-hoops
Also Burnett in the article:
Like Geneva, Ohio, population: 5,937. In 2019, Nimari Burnett, a McDonald's All American ranked 22nd in the ESPN 100 and headed to Texas Tech, faced off against LaMelo and Spire Academy. Cameras and a sold-out crowd packed into Spire Academy's gym to get a glimpse of the youngest Ball brother, setting up a stage for an opposing player to create a moment in the spotlight, whether he realizes it or not.
Burnett put on a show, dropping 34 points as Prolific Prep cruised to a 35-point blowout win, broadcasted live on Spire Academy's Facebook page. With his teammates crowded around him in the locker room postgame, Burnett refreshed his Instagram profile and saw hundreds of new followers. Fans might have been there to watch LaMelo, but Burnett shifted that attention with an eye-opening performance.
"My teammates were like, 'How are you smiling for this long?' and I'm like, 'I don't know, bro,'" Burnett says. "I'm just looking up at my phone, and it's going up, up and up."
"Instagram isn't an accurate representation of how basketball is being played. Because of highlights, no one ever misses a shot."Crossroads high school coach Anthony Davis
In four days, Burnett accumulated more than 15,000 new followers. It wasn't long until Burnett's Instagram profile brandished the coveted blue check. But high school coaches around the country express concern over the changing style of play, with a highlight-driven mindset manifesting on the floor. The influence even extends to warm-ups, where players frequently attempt eye-grabbing dunks in layup lines.
Also, Mac McClung mention in the article:
Some players shoot for ankle-breaking crossovers versus trying to move the ball. Others get caught up in their one-on-one matchups with the cameras watching. The short attention span and quick news cycle of Instagram encourages players to constantly top themselves, to do something to stay relevant in the algorithm. Texas Tech transfer Mac McClung, who rose to fame on Instagram with clips of acrobatic dunks, says players are subconsciously aware, and it affects what they chase on the floor.
"You could have 30 points, or you could have a dunk and it goes viral," McClung says. "The kids want the dunk."
Instagram is the new mixtape for high school hoops
https://www.espn.com/nba/story/_/id/29681198/instagram-new-mixtape-high-school-hoops
Also Burnett in the article:
Like Geneva, Ohio, population: 5,937. In 2019, Nimari Burnett, a McDonald's All American ranked 22nd in the ESPN 100 and headed to Texas Tech, faced off against LaMelo and Spire Academy. Cameras and a sold-out crowd packed into Spire Academy's gym to get a glimpse of the youngest Ball brother, setting up a stage for an opposing player to create a moment in the spotlight, whether he realizes it or not.
Burnett put on a show, dropping 34 points as Prolific Prep cruised to a 35-point blowout win, broadcasted live on Spire Academy's Facebook page. With his teammates crowded around him in the locker room postgame, Burnett refreshed his Instagram profile and saw hundreds of new followers. Fans might have been there to watch LaMelo, but Burnett shifted that attention with an eye-opening performance.
"My teammates were like, 'How are you smiling for this long?' and I'm like, 'I don't know, bro,'" Burnett says. "I'm just looking up at my phone, and it's going up, up and up."
"Instagram isn't an accurate representation of how basketball is being played. Because of highlights, no one ever misses a shot."Crossroads high school coach Anthony Davis
In four days, Burnett accumulated more than 15,000 new followers. It wasn't long until Burnett's Instagram profile brandished the coveted blue check. But high school coaches around the country express concern over the changing style of play, with a highlight-driven mindset manifesting on the floor. The influence even extends to warm-ups, where players frequently attempt eye-grabbing dunks in layup lines.
Also, Mac McClung mention in the article:
Some players shoot for ankle-breaking crossovers versus trying to move the ball. Others get caught up in their one-on-one matchups with the cameras watching. The short attention span and quick news cycle of Instagram encourages players to constantly top themselves, to do something to stay relevant in the algorithm. Texas Tech transfer Mac McClung, who rose to fame on Instagram with clips of acrobatic dunks, says players are subconsciously aware, and it affects what they chase on the floor.
"You could have 30 points, or you could have a dunk and it goes viral," McClung says. "The kids want the dunk."
