Before my question, a quick synopsis on my background...I'm a 37 yr old owner of a digital ad agency based in Tempe AZ...And a Texas Tech grad.
I mention that to give some context. My view comes from more from the place of monetizing web traffic, because that's the world I live in...
So I've noticed in the past that:
So I'm sure I'm not the first to bring up this line of thinking in attempting to bolster our "grass roots" donations...
The feedback I would appreciate is: if this strategy (getting a ton of alums on a recurring donation model) has indeed been deployed why hasn't it worked?
While we may not have the big money donors of a TCU or Baylor, we certainly have numbers...And I can't imagine that any sports loving Tech alum over 25 wouldn't be motivated to give $20 a month to bolster our facilities and scholarship endowments...
Thanks in advance to anyone who answers this (or takes the time to read it)... @PrevostRaider
I mention that to give some context. My view comes from more from the place of monetizing web traffic, because that's the world I live in...
So I've noticed in the past that:
- Any attempt at eliciting donations from me usually involves a phone call, and asking me for a lump sum of money...Usually more than I'm willing to give at one given time. In the few times that I've been asked to make a donation, I've never been given a recurring option of, say $20 a month. To me, a recurring model would be a no-brainer for the average Tech alum...Overly simplistic math here, but if we could get 50,000 people on a $20 monthly donation, we would add $12,000,000 a year to our bottom line in donations
- The obvious question this thinking brings up is "why would we elicit paid manpower from a call center to drum up $20 a month donors?" ... Which leads to the next point...I have never once seen a Facebook Ad from the Red Raider Club. Is it not feasible that we could find motivated potential donors on Facebook that would be willing to give $20 a month on a subscription basis (with no human contact from a call center?)
- Between subscriptions to gyms I never go to, sports websites, and other junk I spend way more than $20 a month...And I wait MONTHS before I cancel any of those memberships...All these services bank on keeping the price point so low that you'll delay canceling them indefinitely. With a subscription donation to Tech, I feel that our churn would be almost 0...Especially if we were to show the donors the occasional video reminding them what their collective money is paying for...
- The RRC's web presence leaves a lot to be desired. I can imagine that there are a lot of ways to streamline the donation process...Also, our Search Engine presence could use some help:
So I'm sure I'm not the first to bring up this line of thinking in attempting to bolster our "grass roots" donations...
The feedback I would appreciate is: if this strategy (getting a ton of alums on a recurring donation model) has indeed been deployed why hasn't it worked?
While we may not have the big money donors of a TCU or Baylor, we certainly have numbers...And I can't imagine that any sports loving Tech alum over 25 wouldn't be motivated to give $20 a month to bolster our facilities and scholarship endowments...
Thanks in advance to anyone who answers this (or takes the time to read it)... @PrevostRaider
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