So.. a network, sorta? Sounds like it won't be on platforms like YTTV?
Big 12 Conference launches “Big 12 Studios”, league’s first-ever 24/7 FAST channel, in partnership with Raycom Sports
September 20, 2024 - CHARLOTTE & DALLAS – Today, the Big 12 Conference and Raycom Sports launched Big 12 Studios, a new programming and content venture designed to expand and enhance the league’s storytelling efforts.
big12sports.com