Not bagging on Kliff because I have seen the same thing from other coaches, but why run a QB sneak here, especially inside the 10 yd line? It seems to me that 2nd and short is more ideal than 1st and goal, since the defense has to protect both the end zone and the line to gain. Assuming you will still make the first on 3rd or 4th down, you have at least one more potential play that you can run to get the TD. I don't mind the sneak on 3rd down, but it just seems like a wasted opportunity on 2nd.