http://www.hookem.com/story/texas-fans-drink-alcohol- sales-jumped-70-percent-2016/
Miller Lite is still the beer of choice for Texas fans sitting in the stands, but it’s a close race with Coors Light. Fans bought 98,535 Miller Lites this season compared to 62,275 sold in 2015. That alone brought in $788,280 in revenue.
Fans bought 95,096 Coors Lights during the season, generating $761,168 in revenue. Coming in a distant third was Bud Light. Texas sold only 34,257 of those, according to UT records.
Want to know what doesn’t sell? Budweiser. The once-proud “King of Beers” is almost a non-starter with the UT crowd. Texas sold 89 cans of Bud all season. Fans cracked open 1,411 Shiner Bocks and 741 Michelob Ultras, by comparison. And fans guzzled 952 Lone Stars.
Miller Lite is still the beer of choice for Texas fans sitting in the stands, but it’s a close race with Coors Light. Fans bought 98,535 Miller Lites this season compared to 62,275 sold in 2015. That alone brought in $788,280 in revenue.
Fans bought 95,096 Coors Lights during the season, generating $761,168 in revenue. Coming in a distant third was Bud Light. Texas sold only 34,257 of those, according to UT records.
Want to know what doesn’t sell? Budweiser. The once-proud “King of Beers” is almost a non-starter with the UT crowd. Texas sold 89 cans of Bud all season. Fans cracked open 1,411 Shiner Bocks and 741 Michelob Ultras, by comparison. And fans guzzled 952 Lone Stars.
