...according to this article in the WSJ. UT and OU both valued at over $1 Billion.
Big 12 Rankings:
2. Texas ($1.2 billion)
3. Oklahoma ($1 billion)
29. OK St ($285 million)
30. Kansas State ($277 million)
34. Texas Tech ($247 million)
40. Iowa State ($197 million)
41. Kansas ($183 million)
48. TCU ($154 million)
59. Baylor ($103 million)
66. West Virginia ($72 million)
https://www.wsj.com/articles/how-much-is-your-college-football-team-worth-1506000030
Amazing that the second most valuable team in the country struggles to put together a winning season.
Big 12 Rankings:
2. Texas ($1.2 billion)
3. Oklahoma ($1 billion)
29. OK St ($285 million)
30. Kansas State ($277 million)
34. Texas Tech ($247 million)
40. Iowa State ($197 million)
41. Kansas ($183 million)
48. TCU ($154 million)
59. Baylor ($103 million)
66. West Virginia ($72 million)
https://www.wsj.com/articles/how-much-is-your-college-football-team-worth-1506000030
Amazing that the second most valuable team in the country struggles to put together a winning season.