Coming to Collin County!!! (sorry for formatting. had to copy and paste to get around paywall)
https://www.dallasnews.com/business...war-is-on-h-e-b-is-making-its-move-into-d-fw/
H-E-B will break ground on two stores this summer in Frisco and Plano.(H-E-B)
By Maria Halkias
10:15 AM on Mar 26, 2021
This story is breaking and will be updated.
H-E-B is finally bringing its namesake supermarkets to Dallas-Fort Worth.
The San Antonio-based grocer, which has been buying land in North Texas for more than 20 years, always said it was a matter of when, not if, it would expand here.
H-E-B said it will break ground on two stores this summer in Frisco and Plano. They will open in fall 2022.
“We’re excited to say that the time has come for us to bring our flagship H-E-B banner to Dallas-Fort Worth,” said Stephen Butt, president of H-E-B’s Central Market division based in Dallas.
In 2020, H-E-B moved ahead of Trader Joe’s to become the top U.S. grocer in the annual Retail Preference Index from data science firm dunnhumby. It was No. 2 this year as Amazon jumped to the top of the ranking during the pandemic. Butt said that eventually all the retailer’s banners will open stores in D-FW.
In addition to H-E-B and Central Market, the company owns the Mi Tienda chain and Joe V’s Smart Shop, a low-cost concept. Its Austin-based Favor delivery service also operates here.
Mi Tienda is H-E-B's Hispanic concept store.(H-E-B)
Joe V's Smart Shop is H-E-B's discount grocery banner.(H-E-B)
“North Texas is a very important market for our future growth, for all of H-E-B,” Butt said. “Our plan is to grow here with our multiple formats.”
The company brought its Central Market stores here first.
Central Market, a division that’s based in Dallas, opened its first local store in Fort Worth in 2001 and now has six locations, including stores in Dallas, Plano and Southlake. The other Texas markets with Central Market stores only have one or two of the upscale specialty chain.
Butt said expanding the H-E-B brand here won’t affect its plans for Central Market. The company is reopening the tornado-damaged Preston Hollow Central Market on June 30 and said its plans for stores in Uptown Dallas and in Oak Cliff will continue to move forward.
“We’ve learned over time that customers use both formats. They love the completeness of a trip to our food/drug H-E-B stores and fill in with specialty items at Central Market,” Butt said. “We find customers use both.”
Central Market in Dallas at Preston Road and Royal Lane will reopen on June 30. It's being rebuilt after a tornado damaged the store in 2019. (Lola Gomez)
D-FW is the largest market in Texas that doesn’t have H-E-B stores dotting its neighborhoods. The 116-year-old Texas grocery has opened stores south and west of Fort Worth in Burleson, Cleburne and Granbury. Its newest store in the area opened in 2019 just west of Fort Worth in Hudson Oaks. A store in Waxahachie is 28 miles south of downtown Dallas — close enough for some devoted shoppers to make the trek. The retailer believes it can make inroads not only with people who already know H-E-B but also with new transplants to Texas who have gravitated to the suburbs.
“We hear people ask all the time when are we bringing H-E-B to the market. That recognition makes us proud, but there are many in D-FW who don’t know us,” Butt said. “There are a lot of new residents in Plano and Frisco. And we will work hard to earn their respect and their business.” While the brand is known in the supermarket industry as a big Texas regional supermarket chain, it’s not in all parts of the state yet. H-E-B, which operates 420 stores mostly in Central, South and West Texas and Mexico, doesn’t operate in El Paso or the Panhandle. D-FW holds the largest market potential. Its entry into the Houston market was brutal for the rest of the grocery operators. H-E-B started opening stores in Houston in the early 2000s and within 10 to 12 years its market share was neck-and-neck with Kroger and Walmart. By 2016, it catapulted over both operators and has been No. 1 in Houston ever since. A broad announcement to H-E-B’s employees is going out Friday morning. “A strong team” has been assembled to work on the expansion, Butt said.
https://www.dallasnews.com/business...war-is-on-h-e-b-is-making-its-move-into-d-fw/
H-E-B will break ground on two stores this summer in Frisco and Plano.(H-E-B)
By Maria Halkias
10:15 AM on Mar 26, 2021
This story is breaking and will be updated.
H-E-B is finally bringing its namesake supermarkets to Dallas-Fort Worth.
The San Antonio-based grocer, which has been buying land in North Texas for more than 20 years, always said it was a matter of when, not if, it would expand here.
H-E-B said it will break ground on two stores this summer in Frisco and Plano. They will open in fall 2022.
“We’re excited to say that the time has come for us to bring our flagship H-E-B banner to Dallas-Fort Worth,” said Stephen Butt, president of H-E-B’s Central Market division based in Dallas.
- The Frisco H-E-B store will be built on the northeast corner of Legacy Drive and Main Street on land the company bought in 2016. The site is a mile east of a Kroger on Main.
- The Plano store will be on land H-E-B has owned since 2012 at the southwest corner of Preston Road and Spring Creek Parkway. That location is about 5 miles from the company’s Central Market store in Plano.
In 2020, H-E-B moved ahead of Trader Joe’s to become the top U.S. grocer in the annual Retail Preference Index from data science firm dunnhumby. It was No. 2 this year as Amazon jumped to the top of the ranking during the pandemic. Butt said that eventually all the retailer’s banners will open stores in D-FW.
In addition to H-E-B and Central Market, the company owns the Mi Tienda chain and Joe V’s Smart Shop, a low-cost concept. Its Austin-based Favor delivery service also operates here.
Mi Tienda is H-E-B's Hispanic concept store.(H-E-B)
Joe V's Smart Shop is H-E-B's discount grocery banner.(H-E-B)
“North Texas is a very important market for our future growth, for all of H-E-B,” Butt said. “Our plan is to grow here with our multiple formats.”
The company brought its Central Market stores here first.
Central Market, a division that’s based in Dallas, opened its first local store in Fort Worth in 2001 and now has six locations, including stores in Dallas, Plano and Southlake. The other Texas markets with Central Market stores only have one or two of the upscale specialty chain.
Butt said expanding the H-E-B brand here won’t affect its plans for Central Market. The company is reopening the tornado-damaged Preston Hollow Central Market on June 30 and said its plans for stores in Uptown Dallas and in Oak Cliff will continue to move forward.
“We’ve learned over time that customers use both formats. They love the completeness of a trip to our food/drug H-E-B stores and fill in with specialty items at Central Market,” Butt said. “We find customers use both.”
Central Market in Dallas at Preston Road and Royal Lane will reopen on June 30. It's being rebuilt after a tornado damaged the store in 2019. (Lola Gomez)
D-FW is the largest market in Texas that doesn’t have H-E-B stores dotting its neighborhoods. The 116-year-old Texas grocery has opened stores south and west of Fort Worth in Burleson, Cleburne and Granbury. Its newest store in the area opened in 2019 just west of Fort Worth in Hudson Oaks. A store in Waxahachie is 28 miles south of downtown Dallas — close enough for some devoted shoppers to make the trek. The retailer believes it can make inroads not only with people who already know H-E-B but also with new transplants to Texas who have gravitated to the suburbs.
“We hear people ask all the time when are we bringing H-E-B to the market. That recognition makes us proud, but there are many in D-FW who don’t know us,” Butt said. “There are a lot of new residents in Plano and Frisco. And we will work hard to earn their respect and their business.” While the brand is known in the supermarket industry as a big Texas regional supermarket chain, it’s not in all parts of the state yet. H-E-B, which operates 420 stores mostly in Central, South and West Texas and Mexico, doesn’t operate in El Paso or the Panhandle. D-FW holds the largest market potential. Its entry into the Houston market was brutal for the rest of the grocery operators. H-E-B started opening stores in Houston in the early 2000s and within 10 to 12 years its market share was neck-and-neck with Kroger and Walmart. By 2016, it catapulted over both operators and has been No. 1 in Houston ever since. A broad announcement to H-E-B’s employees is going out Friday morning. “A strong team” has been assembled to work on the expansion, Butt said.
