Based on:
Affordability (11.3%: Price of tickets, parking and concessions)
Coaching (3.2%: Strength of on-field leadership )
Fan relations (25%: Courtesy by players, coaches and front office toward fans)
Ownership (13.1%: Honesty; loyalty to core players and the local community)
Players (14.6%: Effort on the field, likability off it)
Stadium experience (9.8%: Quality of arena; fan-friendliness of environment; game-day promotions)
Title track (4.6%: Championships won or expected within the lifetime of current fans)
Bang for the buck (18.3%: Wins in the past two years per fan dollar, adjusted for league schedules)
http://espn.go.com/espn/story/_/id/13875380/espn-magazine-2015-ultimate-standings
And looky there at #10. (Hint: It's a hockey team)
Affordability (11.3%: Price of tickets, parking and concessions)
Coaching (3.2%: Strength of on-field leadership )
Fan relations (25%: Courtesy by players, coaches and front office toward fans)
Ownership (13.1%: Honesty; loyalty to core players and the local community)
Players (14.6%: Effort on the field, likability off it)
Stadium experience (9.8%: Quality of arena; fan-friendliness of environment; game-day promotions)
Title track (4.6%: Championships won or expected within the lifetime of current fans)
Bang for the buck (18.3%: Wins in the past two years per fan dollar, adjusted for league schedules)
http://espn.go.com/espn/story/_/id/13875380/espn-magazine-2015-ultimate-standings
And looky there at #10. (Hint: It's a hockey team)