Danish moms urged to send their kids on baby-making vacations
By Maureen O'Hare, CNN
The video wants young people to stop lounging around and get on with it.
Story highlights
- Danish travel company Spies Rejser says prospective grandmothers should buy vacations for their kids to encourage them to have sex
- Tongue-in-cheek ad says they have a duty to help arrest Denmark's falling birth rates
- The campaign is a follow up to another viral video that encouraged couples to "do it for Denmark"
(CNN)A Danish travel company has come up with a novel solution for reversing the country's declining birth rates.
The hot-blooded new ad campaign bySpies Rejser suggests wannabe grandmas buy their adult kids an active sun and sex vacation, then be rewarded nine months later with a grandchild.
"You can't buy love. Or can you?" is the opening gambit of the tongue-in-cheek video, as the camera lingers over a sweat-drenched young woman clearly having the vacation of her life.
Targeting mothers only (Danish fathers perhaps being less interested in grandchildren?), the ad explains that, having been there when her son learned to walk, read and ride a bike, it's only natural a mom might want to help her son make grandkids -- from an appropriate distance.
