NFL Seeking 100% Increase in TV Rights Payments, Disney Resists
The NFL is asking their broadcast partners to pay double what they have been paying for the right to broadcast NFL games.
www.breitbart.com
While NFL games are consistently the most-watched television events, the last few years have seen a precipitous drop in ratings. The league saw a seven and ten percent ratings drop in 2016 and 2017, in the immediate aftermath of the Colin Kaepernick-led anthem protests. Then, after two years of relative calm and a rebound in ratings, the league saw a seven percent drop in 2020 as the league renewed its focus on social justice activism.
The ratings for the Super Bowl were an unmitigated disaster for the league.
The Brady vs. Mahomes matchup fetched the lowest ratings since 1969.
