I don't know if he was taking it seriously, trolling or what, but this was his four CFP participants in the ESPN College Football Preview Show. It was dumb then, and even dumber now.
They get paid handsomely for their opinions, which are supposed to be informed opinions. I don't watch much GameDay, but basically his contribution was to cackle at anything funny. I assume it still is. His constant "Coach Handsome" references to Kliff got old too.