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Best 25K PR Campaign Ever.

wisertime

Red Raider
Gold Member
Jan 16, 2002
2,823
7,149
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1. Kirby sees an opportunity to galvanize the fan base by going public with the Big 12's feedback from the blown call. Had to have known he was going to take a fine.

2. Kirby responds in kind to the Commissioner's letter notifying him *in the response* that their correspondence was subject to the Freedom of Information Act.

3. Kirby texts the local media "Hey man, it might be a good idea for you to file a FOIA about right now"

4. The school, instead of taking DAYS to respond (as normally happens) responds in about ooooohhh 4 minutes, give or take.

5. The fan base consumes it and froths at the month in unified love for our AD. They buy up tickets to see our Football team exact revenge against Iowa State.


Freaking genius, man.
 
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